Customers

Reimagining what's possible for talent agencies, AMCK Group is revolutionizing the entertainment industry

Moxtra powers the hub for AMCK Group, an award-winning talent agency based in London. The AMCKGroup app is the industry's first digital talent management platform, creating new possibilities for virtual auditions, casting calls, and continuous remote engagement.

Based in London, AMCK Group is a talent agency that has helped transform the talent industry since its inception in 2005. First with AMCK Dance, an award-winning international premium dance agency with the most elite selection of dancers, choreographers, and creative directors. Followed by the launch of AMCK Models in 2008, London’s only exclusively-male model agency. And most recently, AMCK FIT, a wellness concierge service for the creative industries with bespoke fitness and wellness programs exclusively designed for the creative and fashion industries.

In the talent management industry, it's normal to have clients across the globe — making remote, digital collaboration an absolute necessity. Expedited by the COVID-19 pandemic, AMCK Talent recognized the value of providing a platform for virtual go-sees, electronic contract signing, video meetings, and booking management. Additional pain points for the internal AMCK business operations included the need for streamlined talent onboarding workflows, auditable transactions, calendar organization, and ultimately a way to stay continuously connected with their clients.

“At the beginning of the pandemic, we had to stop all operations. We took the first few months of the pandemic to stop, reflect, and understand what it was that we wanted to do and where our pivot should be. It all came back to the idea of purpose... We needed to make sure that something like this would actually be serving our dancers, models, and agents.
Aicha McKenzie, Founder & CEO of AMCK Group

As an established leader in the space, AMCK Group is always looking to evolve and innovate. Continuing to revolutionize the industry, their launched the Moxtra-powered OneStop Client Interaction Hub, which is the industry's first virtual talent management platform. Their OneStop Hub is the ultimate communication hub for clients, built for moving creatively in a digital world, offering contextual, consistent, and frictionless solutions to working remotely, safely and digitally. The Moxtra platform has helped to preserve their holistic operations and human touch, while launching the talent management industry into the digital age.

The OneStop Hub features a full suite of collaborative applications to support AMCK Group's deep and diverse talent roster including dancers, models, choreographers, creative directors and more. Clients and talent are able to easily present and share messages, documents, notes, and video clips. Finalizing approvals, e-signatures, video conferencing, secure virtual real-time castings, control and communication of bookings, and in-app image management are seamless, convenient, and efficient for all parties involved.

The AMCK Group Hub enables just-in-time engagement when communicating with clients over remote channels — providing talent with the most connected, collaborative, and immersive experience possible.

"We are excited to develop this innovative platform, and excited for the possibilities it creates to serve our talent, adding a brand new level of convenience, connectivity and communication to fuel their careers and to provide the very best casting and coordination experience in the industry. It’s the future, not just for talent agencies, but for casting directors, actors, musicians, and so much more.  
Aicha McKenzie,  Founder & CEO of AMCK Group.
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